Startup Video Production
An explainer video (also known as a homepage video, overview video, conversion video, or many other names) is designed to explain your company, product, service or subject.
What are explainer videos and why use them?
An explainer video (also known as a homepage video, overview video, conversion video, or many other names) is designed to explain your company, product, service or subject in a way that your audience can understand in two minutes or less. Most explainer videos cover four key points: the problem, the solution, the features and benefits, and how the solution works.
The key to a solid explainer is keeping it short and engaging, while still conveying the right information. No matter what you’re explaining, an explainer video should leave your viewers with a clear understanding of what you do and a desire to take the next step.
What are some characteristics of a great explainer video?
- Two minutes or less
- Clear and concise
- Conversational tone
- A focus on benefits not features
- Specific call-to-action
How do we create a concept for an explainer video?
It all starts with discovery – understanding the company, product, service or subject we’re trying to explain. Once we have a good handle on things, we meet as a team (that’s right, the whole team), to brainstorm creative ways to present and explain the content. This involves throwing out plenty of ideas, good and bad, before landing on a couple to refine and ultimately pitch. Sometimes we’ll use a framework, like a metaphor or use case, to explain what you do. In other cases, it will be a unique visual approach that drives the message home.
A good explainer video concept needs to balance creative and strategy. The creative is required to engage the viewer and give them a reason to care about watching your video. The strategy is required to ensure you deliver a message that resonates with your viewers and motivates them to take the desired action.
Here’s some of our videos from agency work
Identiq: Animated Explainer Video
Lenovo: 3D Animated Explainer Video
CloudHealth: Animated Explainer Video
Identiq: Animated Explainer Video
Lenovo: 3D Animated Explainer Video
CloudHealth: Animated Explainer Video
Identiq: Animated Explainer Video
Lenovo: 3D Animated Explainer Video
CloudHealth: Animated Explainer Video
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