Customer Testimonial Video Production
An explainer video (also known as a homepage video, overview video, conversion video, or many other names) is designed to explain your company, product, service or subject.
What are customer testimonial videos and why use them?
Customer testimonial videos (a.k.a. customer story videos or case study videos) are a way to let your customers do the talking for you. Putting your most successful, happy, or unique customers on screen is a powerful way to attach a real-life narrative to your product or service. A customer story video typically features one or more customers talking testimonial-style about how your company has made a positive impact on their life or business.
The most valuable part of a testimonial video is getting your clients to vocalize the problem they were faced with and how your company provided a solution. Along with interview footage, this type of video is typically packed with lifestyle shots (known in the biz as b-roll) of your customer using your product or service in their own environment.
What are some characteristics of a great customer testimonial video?
- Two minutes or less
- Clear and concise
- Conversational tone
- A focus on benefits not features
- Specific call-to-action
When and how should I use a customer testimonial video?
A client testimonial video production can pack a visual punch just below the fold on your homepage, or on a dedicated customer page. After your prospective customers have spent some time learning about what you do, serving up this kind of content can help ease any lingering concerns and reassure them with some third-party social proof before they make a buying decision.
How does Demo Duck create a concept for a customer testimonial video?
It all starts with discovery – understanding the company, product, service or subject we’re trying to explain. Once we have a good handle on things, we meet as a team (that’s right, the whole team), to brainstorm creative ways to present and explain the content. This involves throwing out plenty of ideas, good and bad, before landing on a couple to refine and ultimately pitch. Sometimes we’ll use a framework, like a metaphor or use case, to explain what you do. In other cases, it will be a unique visual approach that drives the message home.
A good explainer video concept needs to balance creative and strategy. The creative is required to engage the viewer and give them a reason to care about watching your video. The strategy is required to ensure you deliver a message that resonates with your viewers and motivates them to take the desired action.
How do you measure success for a customer testimonial video?
Measuring success for a quality customer testimonial video production is best found by looking at the viewer engagement numbers and whether people stuck around to hear out your customers. You also want to look at conversions. Are people making a purchase after watching your customer story video? Tools like Wistia integrate with Salesforce and Hubspot, and can help you see who’s watching what.
How much do customer testimonial videos cost?
Depending on the style, a client testimonial video production typically costs between $14,000-$20,000. That tends to include a one-day shoot at the subject’s home or office, your office, or a rented studio, interviewing your customer(s), and editing all of the footage together to create a cohesive narrative that tells an authentic story and paints you as the hero. Travel fees for our crew (outside of Chicago) will be expensed separately.
How long do the customer testimonial video production process take?
Customer stories usually takes 6-8 weeks to produce. The biggest challenge is coordinating the schedules of you, your customer, and our team for the day of the shoot. Once we have pre-production logistics figured out, the rest is cake.
Related Explainer Video Examples
Identiq: Animated Explainer Video
Lenovo: 3D Animated Explainer Video
Landesa: Animated Explainer Video
CloudHealth: Animated Explainer Video
Identiq: Animated Explainer Video
Lenovo: 3D Animated Explainer Video
Landesa: Animated Explainer Video
CloudHealth: Animated Explainer Video
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